THE STORY BEHIND FOX & CRANE.

An Aesop fable tells the story of a Fox that invited a Crane to supper and prepared soup, which was poured into a very shallow flat dish. The soup fell out of the long bill of the Crane at every mouthful, and his vexation at not being able to eat afforded the Fox much amusement. The Crane, in his turn, asked the Fox to dine with him, and set before her a very appetizing fish dinner, served in a tall jar with a very narrow neck. The Crane could easily insert his neck and enjoy its contents at his leisure. The Fox, unable even to taste it, met with a fitting requiral, after the fashion of her own hospitality.

The lesson of this fable is the foundation we have built out franchising model on. “Do unto others as you wish done upon yourself.” We work with our franchisees as partners believing together we will achieve the best results. .